Securing your Trusted Brand in 2020

Trust is a vital ingredient when it comes to building a successful and sustainable brand. Customers who trust a brand drive loyalty, become advocates and help it to grow. However, building trust isn’t as easy as it once was. Before the technological advances of the digital age, individuals were much more willing to share personal details to gain information or buy products or services. Today, consumers are much more aware of the potential for privacy violations and, as such, expect a much higher standard of security to protect their personal information.

In this Executive Summary, InfoTrust CEO, Dane Meah, discusses how businesses are creating an effective cybersecurity in order to secure a trusted brand.

  • Establishing controls against data breaches
  • Creating incident response plans
  • Implementing external controls to protect customers
  • Adhering to data protection legislation
     

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